It’s not long to wait until UK Sausage Week 2025 – 27th October to 2nd November. Have you decided what you’re doing to celebrate UK Sausage Week?
We’re getting excited about attending the UK SAUSAGE WEEK awards lunch, where we will be presenting an award to the winner of the BEST CUMBERLAND SAUSAGE category.
Why not get creative and come up with your own ideas? Here are a few of our suggestions to get you thinking…
- Create a new limited-edition sausage to sell in your butcher’s shop for the week. Have you tried our Sticky Toffee Apple sausage recipe yet? Or create your own unique, fun, or seasonal sausage flavours – pork & apple cider, beef & horseradish, spicy chorizo-style, the choice is yours…
- Have a promotional discount and do your upmost to sell more sausages during sausage week. How about – “Buy One, Try One” – a sausage taster deal. This could be great for getting customers to try new flavours or even your limited-edition recipes.
- Vote for your Favourite Sausage Flavour – run an in-store or social media vote featuring your best creative sausage flavours and see what your customers want you to make most of during UK Sausage Week.
- Enter your customers who buy sausages during UK sausage week into a prize draw to win a free meat hamper or sausage bundle – your local paper may be interested in running a feature on your butcher’s shop.
- Use your social media to post sausage features with photos, behind-the-scenes videos or cooking tips. Use hashtags like #UKSausageWeek #SausageOfTheDay #ButchersChoice. You could encourage customers to tag you in their cooking posts when they are using your sausages.
- Introduce a Sausage Loyalty Card (for the week!), asking your customers to come and purchase a pack of sausages each day (receive a stamp). On day 5, reward them… 5 stamps = 1 free pack of sausages or a discount voucher.
- Work with your local school to ‘Design a Sausage ‘Kids’ Competition’ – children can be asked to draw or describe their dream sausage flavour. Winner gets their sausage made by your team (if feasible) or a family sausage bundle to take home.
- Host a sausage tasting station or live cooking demo – you can offer your customers some cooked samples during peak hours with signage on which sausage it is. Ask a local chef to come to your shop – and demo on how to cook or serve sausages creatively.
- With every sausage purchase, provide your customers with FREE printed or downloadable sausage recipes featuring your most delicious sausages during UK sausage week – why not try…. sausage cassoulet, tray bakes, BBQ sausage skewers! The choice is yours.
- Partner with a local pub or café and feature your sausages in their special dishes for the week.
- Host a BBQ or sausage sizzle, selling your most delicious sausages – you could even donate your extra sales to a local charity of your choice. Great for local PR and community goodwill.
Have you displayed the UK SAUSAGE WEEK promotional poster yet? Why not do it NOW…. you can check it out and download it here!
To keep up with and find out everything that is happening during UK Sausage Week – see https://uksausageweek.com/
